I like to think of myself as a perceptive sort of person. A detective of sorts…. But alas, it would appear that for the 28 years of my life thus far, I have catastrophically failed to notice how many adverts are out there designed to get people to have better teeth. Is it an epidemic? Are people all around the country dropping dead from bad oral hygiene? Why does it matter and why do I even notice? Would a perfect smile answer my prayers? Does toothpaste cure cancer? The adverts suggest miracles. I want a miracle.
And don’t even get me started on the life insurance adverts….